AgriFoSe2030 and SIANI have partnered to host a media engagement training to equip researchers in field of agriculture and food systems, with the necessary skills and knowledge to effectively communicate their research findings to diverse audiences through various media channels. The training aims to enhance the researchers’ ability to bridge the gap between scientific-based knowledge and public understanding, fostering increased awareness, engagement and impact.
This training is tailor-made for researchers, scientists, and experts in food systems and agriculture. It aims to empower individuals to communicate complex scientific information effectively to non-specialist audiences through various media platforms. The course comprises a 3-hour interactive session that includes hands-on practical exercises. Experts in media relations and communication will share their insights and provide guidance. The training will be delivered virtually, making it accessible to everyone.
Watch the recording:
Agenda
09:00 – 09:350 Why science communication matters. Ng’endo Machua-Muniu, Engagement and Impact Officer, SEI Africa, and Selorm Kugbega, Research Fellow, SEI Headquarters.
09:30 – 10:00 Practical communication skills. Ulrika Lamberth, Senior Press Officer, SEI Headquarters.
10:00 – 10:30 Crafting compelling content. Thin Lei Win, freelance journalist specialising in food and climate issues.
10:30 – 10:35 Break.
10:35 – 11:00 Engaging with media outlets. Arinaitwe Rugyendo, Founder and Editor-in-Chief of ResearchFinds News, Uganda.
11:00 – 11:30 Social media strategies. Molly Burd, Digital Coordinator, SEI Headquarters.
11:30 – 12:00 Closing and Q&A. Ng’endo Machua-Muniu, Engagement and Impact Officer, SEI Africa, and Selorm Kugbega, Research Fellow, SEI Headquarters.